The four pillars of profit driven marketing: how to maximize creativity, accountability, and ROI

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The four pillars of profit driven marketing: how to maximize creativity, accountability, and ROI

Moeller, Leslie H - Nama Orang; Landry, Edward C - Nama Orang;

Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI

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Eksternal TNP2K 658.8 MOE f c.1

EKS01845

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Eksternal TNP2K 658.8 MOE f c.2

EKS01846

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Informasi Detail

Judul Seri: Textbook
No. Panggil: 658.8 MOE f
Penerbit: USA : McGraw-Hill., 2009
Deskripsi Fisik: vii, 232 p
Bahasa: English
ISBN/ISSN: 9780070147010
Klasifikasi: 658.8
Tipe Isi: text
Tipe Media: -
Tipe Pembawa: -
Edisi: 1
Subjek: bisnis
marketing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Moeller, Leslie H

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